Imagine SIDEKICK4U.COM printed on a bumper sticker with a couple of classic Martial Arts poses graphically silhouetted on the bumper sticker, flanking the domain name. Now, imagine being the instructor handing out such bumper stickers to your students and offering a 10% discount on the next lesson for each student who provides a photo or proof of the bumper sticker adhered to their rear bumper. Imagine all of your students driving around with bumper stickers, advertising your Martial Arts School, recruiting more students, who in turn do the same. It would be the equivalent of having free mobile advertising billboards all over your city streets. Now that's cost-effective marketing!